hi5 and Oridian Partner for Ad Sales Representation in Australia, France and Italy
San Francisco, CA; June 11, 2008 — hi5 Networks, Inc., founder of one of the world’s largest and fastest growing social networks, has signed an advertising agreement with Oridian, a leading international ad network. The partnership will enable hi5 to better serve the needs of advertisers in Australia, France and Italy, while strengthening Oridian’s publisher portfolio in these local markets.
With a combination of proprietary technology and extensive online experience, Oridian and hi5 offer advertisers and agencies a solution with more innovative advertising implementations and more precise targeting.
“We selected Oridian because of their proven track record of monetizing international traffic for leading online advertising properties, including social networks,” said hi5 Director of Media Partnerships, Brett Finkelstein. “Through this partnership, Australian, French and Italian advertisers and their agencies will be able to benefit from the range of advertising hi5 offers, including banner and text campaigns, branded profiles and ‘skins,’ viral campaigns, widget ads and integrated sponsorships utilizing multiple hi5 advertising vehicles.”
Advertising on social networks is expected to grow 65% internationally in 2008 according to eMarketer, exceeding the growth rate of other online advertising vehicles, including search and display advertising.
“We’re excited that hi5 selected Oridian to sell advertising in Australia, France and Italy, because we recognize the huge potential this particular social network presents to our clients,” said Mr. Oded Lev, VP Business Development, Oridian. “Oridian brings a proven methodology to the challenge of monetizing social networking traffic, which enables our website and advertiser customers to benefit from better, more optimized results.”
About Oridian
Oridian - Online Media Solutions, is a leading international advertising network with local sales houses and site-specific representation. The company enables premium websites to monetize their international traffic in more than 40 countries while offering advertisers and agencies dedicated and optimized campaign management. With over 9 billion monthly impressions, a massive worldwide inventory and access to tens of millions of users on various continents, Oridian enables advertisers to implement highly effective network-wide branding as well as direct response campaigns, and allows publishers to monetize traffic from all over the world. The Top-10 network with access to over 180 million monthly users worldwide, of which 40 million are in North America and 87 million are in Europe, Oridian maintains international headquarters and a development center in Israel, sales offices in North America, Latin America, Argentina, France, Germany and the UK, and representatives in Australia, Belgium, Italy, Scandinavia and The Netherlands. Oridian is part of the Ybrant group, parent company of some of the fastest growing digital marketing companies. For more information: http://www.oridian.com
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