hi5 Partners with Adweb in Greece and Cyprus
Athens, Greece; June 5, 2008 — hi5, one of the world’s largest and fastest growing social networks, has signed an advertising agreement with Adweb, the fastest developing media sales house in Greece. Adweb will provide exclusive sales representation for hi5 in Greece and Cyprus, to support the social media marketing objectives for advertisers targeting these countries.
"We are very proud to work with hi5, one of the world's leading social networks and one of the most solid online communities,” said Panos Kazanelis, Adweb's CEO. “hi5’s loyal and engaged membership will be particularly valuable for our clients, especially those seeking word of mouth growth for their brands.”
“Adweb is the premier media sales partner for these two markets, and presented the best choice for marketing the hi5 brand to gain the most locally relevant advertising in these markets,” says hi5 Founder and CEO, Ramu Yalamanchi. “We offer a wide range of unique opportunities for Adweb clients to reach a highly-targeted demographic and maximize the impact of their social advertising.”
In the last five years, social networking has shown phenomenal growth within the online industry, with networks like hi5 now satisfying the personal communications needs of tens of millions of users globally. According to traffic data from Alexa.com, hi5 is now the #1 social network in Greece, Cyprus and more than 20 other countries across Europe, Latin America, Asia and Africa, and is also a top ten most-trafficked online property in more than a dozen countries (second only to search portals in many cases).
This spring, hi5 launched an application platform that has seen unprecedented adoption by third-party developers and users, dramatically increasing opportunities for social interaction and advertising on hi5. Recently, the company has also launched a new community-driven translations program, which enables users to help translate the service into more languages and further localize the hi5 experience. Both developments support the continued growth of hi5, and demonstrate its innovation within social networking, as well as a commitment to providing a highly relevant and highly engaging service to its members.
Advertisers seeking hi5 placements for Greece and Cyprus should contact Panos Kazanelis via hi5@adweb.gr.
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