hi5 Partners with ARBOmedia for Advertising Representation in Romania
Bucharest, Romania; January 30, 2008 – hi5 Networks, Inc., founder of one of the world’s leading social networks, has signed an exclusive advertising agreement in Romania with ARBOmedia, the biggest multimedia sales house in Europe. The alliance will allow hi5 to better serve the needs of advertisers in Romania, while strengthening ARBOmedia’s publisher portfolio in the local market.
Social networking has become the most important phenomenon in the online industry in recent times, and it has grown in relevance globally, as well as in Romania. hi5, for instance, has over 70 million registered users around the world, and is ranked as the #1 social network and #3 most-trafficked website in Romania. About 70% of hi5’s Romanian users are between age 18-35 years old, an attractive demographic for ARBOmedia’s clients.
“Up to now, this kind of advertising channel was used by our clients only occasionally, and we are optimistic there will be a faster adoption as we help marketers become more aware and enthusiastic about this expansive opportunity and new communication format,” says ARBOmedia Director of Strategy, Calin Rotarus. “We are pleased to be working with hi5 to accomplish this evolution for our media clients.”
To date, about 2,000,000 people in Romania have joined hi5; with over 81% returning to the network monthly. ARBOmedia’s clients will have numerous ways to reach this highly-engaged audience and maximize their advertising investment.
“Whether establishing branded profiles and ‘skins,’ or launching viral campaigns and integrated sponsorships, hi5 delivers many options for ARBOmedia clients to increase the online reach and impact of their advertising content,” says hi5 Director of Media Partnerships, Brett Finkelstein. “We are excited to be partnering with the undisputed advertising leader in Romania, and look forward to the joint-initiatives ahead.”
About ARBOmedia
ARBOmedia is part of ARBOgroup, together with European Media Investment, ARBOvision and ARBOevents. ARBOmedia has over 12 years of activity in Romania; it is the biggest multimedia sales house in Europe, quoted at Frankfurt Stock Exchange, with seven branches in Europe: Germany, Bulgaria, Czech, Romania, Poland, Slovakia, Turkey. ARBOmedia Romania operates at present an advertising space on more than 200 media: over 165 websites including: evz.ro, hotnews.ro, clubafaceri.ro, autovit.ro and others; and the national local newspaper network – 42 publications, 17 national publications (Sapte Seri, Monden, Q magazine, Egmont group). For more information, please visit www.arbomedia.ro.
About hi5 Networks, Inc.
hi5 Networks, Inc. is a privately-held firm headquartered in San Francisco, CA. Its flagship service, hi5, was launched in 2003 and is now one of the leading social networks in the world — ranked by Alexa® as a top 10 website globally and the #1 or #2 most-trafficked website in nearly a dozen countries, including many in Latin America, Europe and Asia. More than 70 million people have registered for hi5, which is available in more than twelve languages and offers a simple, fun and safe online experience. Individuals use hi5 to stay connected and share information with friends and family around the world, meet new people, express themselves, and discover linkages throughout their lives. For more information, please visit www.hi5.com or www.hi5networks.com.
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